When most people think of river cruises, they often picture a more relaxed, older crowd gently drifting past castles and vineyards. But if you’ve been paying attention to the latest trends in river cruising — especially with innovative lines like AmaWaterways — you’ll know that things are changing & Fast.
In fact, the average age on many AmaWaterways departures is now around 59 — a noticeable shift from the older demographics traditionally associated with river cruising. So, what’s driving this new wave of younger travellers and even families? Let’s dive in.
Living the Active Life on Europe’s Waterways
AmaWaterways has completely redefined what it means to take a river cruise. Yes, you can still enjoy a glass of wine while cruising through the Rhine Gorge or watching the sun set over the Danube… but now, you can also hike to hilltop castles, cycle through medieval towns, and join small-group walking tours tailored to your activity level.
The included hiking and biking excursions are a big draw for younger, active travellers who want more than just sightseeing — they want to experience Europe. Whether it’s pedalling through the vineyards of France or hiking to a castle in Germany, AmaWaterways has made it easy to stay moving while still enjoying the comfort and elegance of a luxury river cruise. Plus the included Wellness programme’s are a big hit
Family-Friendly River Cruising? Yes, Really.
One of the biggest game-changers is that AmaWaterways is one of the only river cruise lines offering family-friendly options — something that’s almost unheard of in the river cruise world.
- Triple and quad occupancy staterooms
- Interconnecting rooms for parents and kids
- Special holiday sailings and options that welcome multigenerational travel
This makes it possible for families and multi-generation groups to enjoy the intimacy and cultural richness of a river cruise together, without compromising on space or comfort.
An Educational Experience Like No Other
Taking the Kids or Grand Kids to Europe is always a good idea — but doing it on a river cruise? That’s next level.
Imagine your children seeing history come alive as they walk through Roman ruins, medieval castles, and centuries-old villages. River cruises offer daily access to Europe’s most historic cities and towns, with immersive guided tours that go far beyond the classroom.
From learning how cheese is made in the Netherlands, visiting World War II sites in France, to exploring fairy-tale towns in Austria & Germany — it’s not just a holiday, it’s an education they’ll never forget.
A River Cruise That Truly Has Something for Everyone
AmaWaterways has proven that river cruising isn’t just for retirees. Whether you’re an adventurous couple in your 40s or an extended family looking for a unique, enriching experience for the kids — these cruises tick all the boxes:
✅ Active excursions
✅ Luxurious, small-ship comfort
✅ Family-friendly rooms and itineraries
✅ Immersive cultural and educational experiences
Ready to See Europe Differently?
If you’ve ever thought river cruising wasn’t for you — or that the kids wouldn’t enjoy it — think again. AmaWaterways is making river cruising younger, more active, and more exciting than ever before.
Browse our latest AmaWaterways cruise deals now at CruiseDeals.co.nz, or chat with one of our cruise experts about which itinerary is best for your family or group.
